Increase conversion rate from invited guests to your attendees by sending a nurture campaign.
As a marketer, we know that sending email to your guests once is not enough to engage them to register for your events. There are tons of reasons of low open rate like they may miss your email or your subject line is not attractive enough for them to open your email. So it is vital for marketers to follow up with your invited guests. Below we'll share our favorite practice of how to engage them.
Select Recipients to Follow Up Based on their Engagement
Select recipients to follow up
Navigate to Email Statistic page and click Unopened segment in the Recipient Overview.
Click the checkbox in the table header to select all recipients in this segment.
Email Selected Recipients to Follow Up
Click "Send Follow-Up" button to create a new email notification message.
Create new email notification
Select email template to start a new notification.
Pro Tip: A good practice for email marketing to ensure conversion rate is achieved, you need to send 3 - 5 times follow ups to your invited guests.